How to Make Social Media Marketing
Do you know anyone that hasn’t used at least one social network? We don’t! Social networks fill our day and we are part of the social network community. Users’ massive presence on social media represent a unique opportunity for your business. Be present on the social media means be part of a virtual community where conversations are created. A solid social marketing strategy manages your brand presence in the communities and its effectiveness. As in any marketing strategy we start defining your objectives and we optimize your social presence, managing your pages to create a better relationship with your clients and make you known by profiled users.
Doing social marketing means:
- Choose among the social networks which one suits your best
- Optimize your social profile with information, pictures, address, phone number, a brief summary on your business
- Define your audience
- Develop an editorial plan with a proper tone of voice and a visual content in line with your brand
- Develop quality content
- Constantly update the content on your page
- Give feedback to your users
SOCIAL MEDIA MARKETING MEANS:
- Community creation
- Engagement
- Customer care, be active and answer to your customers questions, manage their comments and negative feedback
- Brand awareness, brand reputation, product/service sale, customer loyalty
- Closer relationship with your clients, constant dialogue with them
- Listening to customers needs
- Creation and dissemination of quality content
- profiled social campaigns
- Storytelling of your brand with images and videos
