WEBSITE OPTIMIZATION AND POSITIONING
TO MAKE YOUR WEBSITE MORE VISIBLE YOU MUST GO TO SEO STRATEGIES
Developing a website or an e-commerce site is the starting point, but your web presence needs more. Search engines need to see your website, index its pages and “understand” their content so that your website can appear in users’ search results. The dialogue between users’ search intentions, by keywords or queries, and search engine is mediated by SEO. It optimizes websites and improves their positioning making them more visible to the interested users.
Raise your position on Google
SEO analysis and consultancy
SEO analysis provides data that answer to a frequent question: why I’m not seeing my website in Google’s search results? Our web agency experts in Rome analyze your website, find possible criticalities and prepare a SEO plan to optimize your website and improve its visibility. The first step is to study the website and make an accurate analysis.
- SEO Audit
- Organic positioning search
- Ccompetitor analysis
- Web design and usability analysis
- Texts and images analysis
seo analysis in detail
Website analysis starts with a check on your website functioning, including SEO criticalities. The website is scanned and analyzed thoroughly: site architecture, loading page speed, tag titles and meta description duplicated content, crawler blocking pages, 404 error, and other technical elements.
Study of the keyword organic positioning
Analyze a website for optimization means verify whether the set keywords and their positioning have been acquired by the search engine or not. We check the keywords used for Google positioning, in particular the relevant ones for a better positioning, and we ascertain their consistency with users’ search intentions.
Each marketing study should always carry out a competitor analysis for the reference market. We analyze the competitors’ websites, their keywords, and their external links.
Website analysis: usability and web design
Usability and web design are of the utmost importance for website optimization. Usability relates to navigation performance and accessibility to all parts of the site, as well as to loading page speed. A great usability in a website makes the visitor experience enjoyable. Users can navigate through the page without incurring in slow loading pages and easily access to the content they came on the website for. Web design is what we see of a site. Its look and feel. Website structure should be controlled and evaluated for typeface choice and their size, layout, colours and readability.
Text and images analysis
Text and image content are important factors in the SEO positioning. A SEO copywriter in Air Communication assesses website content quality, both text and images.
DEFINITION OF CUSTOMERS
Each business, each product has its own reference target. Define its target means think about the people we want to reach out to.
Definition of Kewords and Query
Keywords research for your reference market, analysis of the level of competition for each keyword and users’ search intention. These steps are necessary to create interesting, clear top-quality content for your website, consistent with your target.
Onpage SEO plan
Onpage SEO consists of specific actions inside the website pages to improve positioning and optimization. Onpage CEO works on meta tag, code and url.
SEO OFFPAGE PLAN
SEO optimization plans include actions outside the website, such as link building, guest posting, article marketing and social marketing.
SEO optimization of content
Planning quality content based on your objective and customers.
Registration of the site to the verification and monitoring tools
The site is registered with tools that monitor the traffic performance.