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The landing page is a page where a visitor ‘lands on”, built to achieve a specific marketing objective. This page is usually created to:
- generate lead
- sell product or services
They are generally used for pay per click campaigns, such as Google Ads, Facebook Ads and LinkedIn Ads. They are frequently used in email marketing campaigns as well.
What is the landing page for?
Take the visitor to an advertising page, where a product is presented clearly and with the sole objective to sell it or collect the visitor’s data within a broader marketing strategy o sale policy. It creates a proper funnel, with the opportune web marketing tools, email marketing and an effective digital strategy.