THE ADVANTAGES OF ONE-TO-ONE COMMUNICATION
Why should you evaluate an email marketing campaign?
DEM (Direct E-mail Marketing) campaigns inform about new products or services, while establishing a continuous dialogue with your customers, nurturing lead. You can send tailored promotions, along with special content and insight to newsletter subscribers. Besides, email marketing, supported by a solid communication plan, increases the opportunity to acquire new customers.
OBJECTIVE LEAD, CONTACTS GENERATION
how leads are generated
How to create a lead? Quality content to attract visitors to your website, subscription to a newsletter, data collection. It is advisable to offer something in exchange for the request of data: an e-book, a video, a special insight. These contacts are important for your business, for web marketing, and for the email marketing campaign in particular. At this point you will have a profiled database at your disposal to make lead nurturing, and you can establish a solid relationship with your contacts.
Now you need to transform your potential customers in effective customers. How? Establishing a solid relationship between you business and the visitor; email marketing allows you to develop a trusted relationship and transform the visitor in customer through an adequate digital strategy.
Sell your product or service with direct email marketing
Sending an email to your newly acquired contacts is a good way to let your potential customers know about your products or services and push sales. DEM uses the data of your clients and implement email campaigns addressed to different targets. You can develop email campaigns for your regular customers or for those who have made one purchase only. An email marketing campaign works better when envisaged in a wider marketing strategy addressed to your market niche.