Consultancy and digital strategy
ANALYZE THE BUSINESS TO FIND THE IDEAL WEB STRATEGY
Develop a digital strategy for your business. A web marketing plan is essential to understand which actions to plan on the web to get the results you want, avoiding to go randomly among the different opportunities of the web. Businesses sometimes face the digital world without any knowledge of it, without knowing the advantages offered by the web. They loose opportunities, waste time and money. A solid, prepared web agency orientates your business towards success. AIR Communication supports your business to gain visibility and increase your customer base. We analyze your website, its SEO positioning, looking for editorial planning criticalities in your blog content to identify your weak angles. We work on them to identify what are your strong points, the ones you should invest on to improve your blog content or your social networks profiles. Finally we develop a plan to get to your target as effectively as possible.
How do you create a web strategy?
- Business target analysis
- Product and service analysis
- Competitors analysis
- Web management analysis (website, social networks, ad campaigns)
- Communication analysis
What can you achieve through a digital marketing strategy?
Strategy development in line with your budget
Business target analysis
You can achieve different objectives with a digital marketing strategy. As a web agency, the first thing we need to figure out is what are our clients’ objectives and how to get there. Objective may vary depending on your business’s cycle of life. There is difference between a start-up and a consolidate company.
We should consider your products realistically, understand what are their plus and their minus. A fair analysis represents a solid base for marketing. You cannot think of selling some product that people do not like or need. Let us check your product and find out what are they plus and their minus.
Always analyze what your competitors offer and how they manage their presence on the market.
Web management analysis
We analyze how your web image has been managed so far. We analyze your website design, its graphics and content, the layout and its usability. We analyze the SEO positioning, the set keywords and their positioning. We analyze your previous online campaigns, if any, and how your business used social networks for ad campaigns to evaluate where your business stands for visibility and customer base.
How are you communicating with your potential customers? How are you communicating with your regular customers? We scan each aspect of your communication strategy on the different web channels to understand whether you are doing it correctly or not.
What does your business need to grow online?
AIR Communication, web agency in Rome, will develop and support your new web strategy for SEO optimization and positioning. We will analyze all data concerning your website traffic and performance, develop an integrated communication plan for online and offline channels, social networks management, editorial planning for your web content and inbound marketing.